I’ve had a lot of beef jerky,but this right here has to me MY personal opinion of the best jerky I have ever had.

Southern Rub smoked beef jerky is phenomenal. It's complexities and depth are unmatched. Expect notes of smokiness, cayenne pepper, molasses/brown sugar, and herbs. Each bite delivers another layer of flavor and makes for an exquisite treat.

Best jerky I’ve ever had, I’m obsessed!

I can’t eat grilled salmon without this rub.

It’s better than all the rest! It’s simply the best

I’m very picky about beef jerky. Most stuff is either too spicy or too sweet. Most of it is bone dry like sawdust. This was great! Had a good chew to it, but not overbearing. Great flavor! I had to keep myself from downing the entire bag in one sitting.

Beef Jerky

Best I’ve ever had!

Both rubs are spectacular. I have used the signature on salmon multiple times and I am obsessed with it, used the genie last night on some turkey burgers and it was a 10/10.

Great design, great fit.

I hate beef jerky, and I can't stop eating this. I bought it for my girlfriend and I stole the whole bag. Absoltuely phenomenal!

I use it on everything, perfect blend of salt, spices, and herbs. No junk in the ingredients you can barely pronounce, and brings out a really fresh flavor for marinades or just shaking onto a dish. The taste and versatility is what sets this apart from the rest. A+++++

Jerky so good it makes you want to curb stomp YOURSELF.