The beef jerky has a great smoky flavor and as well spiced while not being over spiced. All natural ingredients are all that you’ll find in this beef! I will be ordering again for myself and will absolutely be sending this for gifts.

Great flavor,nice and hot and over powering. Flavor that lingers and burns so good

These rubs are so damn good.

Great looking stickers!

Great Seasoning

I’ve had a lot of beef jerky,but this right here has to me MY personal opinion of the best jerky I have ever had.

Southern Rub smoked beef jerky is phenomenal. It's complexities and depth are unmatched. Expect notes of smokiness, cayenne pepper, molasses/brown sugar, and herbs. Each bite delivers another layer of flavor and makes for an exquisite treat.

Best jerky I’ve ever had, I’m obsessed!

I can’t eat grilled salmon without this rub.

It’s better than all the rest! It’s simply the best

I’m very picky about beef jerky. Most stuff is either too spicy or too sweet. Most of it is bone dry like sawdust. This was great! Had a good chew to it, but not overbearing. Great flavor! I had to keep myself from downing the entire bag in one sitting.

Beef Jerky

Best I’ve ever had!

Both rubs are spectacular. I have used the signature on salmon multiple times and I am obsessed with it, used the genie last night on some turkey burgers and it was a 10/10.